About Us

Heroes and More is a business owned and operated by a family with a love for all things superhero.

Although started by Simon and Mel, we wouldn't be where we are now without the help and support of our kids, parents, siblings and extended family. We are using our passion for pop culture to live our dream of providing a friendly, fun atmosphere where people can find their favourite merchandise – from inexpensive trinkets to highly desired collectibles.

Cosplay appearances  

Our vision started taking form when Simon made an Ironman suit. He dressed in this suit to make charity appearances around Newcastle, bringing smiles to fans and helping raise money for some important causes. This suit led to another, and another, and our family got swept up in the fun – we even got recognised overseas with our Jurassic World Dress Up. Simon's work has now spread from costumes to props, and our store is full of his creative additions.

Cosplay family photo

From pop-up stalls to a permanent shop  

From here, Mel moved us into sales. We started off small, selling our products at a few pop-up stalls and markets. We now have an eBay store, online shop and are regulars at many markets throughout the Newcastle region (none of which would have been possible without the huge help from Mel's sister Michelle). Our loyal supporters have helped us grow to the point where we have now opened a shop in Wallsend.

More than a store  

However, this is not your average store! We have created a comforting space that not only stocks the coolest merchandise, but one that is a fun meeting area for enthusiasts of all ages. As huge superhero fans, we're always happy for you to stop in to talk about the latest TV series or film – just make sure you tell us where you're up to so we don't reveal any spoilers!

The Heroes and More store also provides a free play area for children, with dress-up costumes and fun toys for them to enjoy. It's an area that our own children love, and we see smiles on the faces of so many others who use this space. The play area not only gives kids a better experience, it lets you browse our collections in peace!

Cosplay montage

Online shopping  

Please have a look through our online store and if there's anything in particular you want to buy but you can't find, let us know and we'll try our best to order it in for you. We also offer vouchers, lay-bys and loyalty programmes to make your shopping experience that little bit easier.

We still get out and about, so keep an eye out for us. Simon still makes appearances in his handmade suits at local markets, schools and charity events.

You can keep up to date with what we're doing by following us on Facebook and Instagram or signing up for our emails.